The Internet has forever changed the buying behaviour of both consumers and business buyers. Today you need to integrate your analog (offline) and digital (online) customer acquisition campaigns, into one SMarketing (sales and marketing) campaign.
Here’s what you’ll learn:
The Top 5 Goals and Challenges: What are small business owners hoping to achieve with their sales and marketing in 2017? What are they struggling with? How is that comparing with your goals and challenges?
The Top 7 Tactics and Priorities: Which tactics are small businesses using to meet their goals, and which do they see as most important to their business?
The Top 7 Threats and Opportunities: How can small businesses avoid the double threat of changing consumer behaviour and technology? How can small businesses leverage digital marketing tactics and tools to stay ahead of the competition?
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