“Our mission is to make a difference in industries where independent operators and professionals face stiff competition from large chains and big firms.”
As business owners and managers we all face stiff competition – directly and indirectly – from sales and marketing savvy industries who compete with us for the same consumer or corporate spend.
Sadly, too many businesses see sales and marketing as weapons of war. They think that to succeed they have to climb over their competitors, fool their customers, and herd their employees into constricted conformity.
This notion haunts us because it’s just plain wrong. Customer acquisition is a series of partnerships – of courtships, really. You can make your own success by helping others succeed – you can succeed without selling your soul.
We’re here to tell you that you can succeed and still have a clear conscience. You can use sales and marketing to improve your bottom line results; and to be a powerful and respected competitor. You can become the lead dog.
We’re here to tell you that you don’t have to live in a dog-eat-dog world – and that in fact, when the dogs learn to work together, they can accomplish much more than any of them could on their own.
“Think of the incredible weight a team of sled dogs can comfortably pull across the snow; no single dog can accomplish that. Thus, when you join forces with others – even those you’ve been trained to think of as your competitors – truly amazing things can happen.”
To achieve our mission we endeavour to:
1. Show you that anyone – with a little coaching and a little effort – can become a customer acquisition specialist.
2. Educate, support, and guide you, every step of the way … to inspire and motivate you and provide you with the tools, resources, and the on-going education you need to excel and prosper in your chosen niche.
Humbly confident – Open, honest, real, and qualified. Ready to make a positive difference.
Grow or die – Driven to maximize every situation and to take ourselves and our clients to the next level.
Help first – Subordinating our personal interests to advance others, always giving value before expecting anything in return.
Do the right thing – Never betraying a trust and doing whatever it takes to resolve every issue so people can move forward.
Do what we say – Sometimes more, never less.