Your LinkedIn profile headline appears right under your name. It’s your tagline. When you first create your LinkedIn account, your LinkedIn headline is populated with your current job title and company name.
I’m sympathetic to anyone who says “I hate to talk about myself, much less write about myself for the public to see.” Most of us squirm when we’re forced to describe ourselves in writing. It can feel very awkward. – Liz Ryan, Forbes
Now you might have worked through the awkwardness and actually updated your LinkedIn profile headline to ‘better reflect who you are and what you do’. Unfortunately, now you are just one of the multitude of…
Digital Marketing Experts, Web Developers, Entrepreneurs, Copywriters, Speakers, Social Media Consultants, SEO’s, Founders, Owners, Experts,
…and so on and so forth.
It’s the quickest way to bury yourself among the 40M+ LinkedIn users.
So how do you stand out from the crowd?
Tips for Writing Your LinkedIn Profile Headline
Ana Hoffman recommends that your LinkedIn headline should tell what your value proposition, or your ‘so what?,’ is.
Are you a Social Media Consultant? So what? Can you show me how you’ll manage my social media presence no matter what my niche is.
Coach? So what? Can you help me see the bottlenecks in my business that I’m too close to home to see.
Speaker? So what? Can you convert my next conference attendees into my brand’s raving fans.
You see Ana’s point? Your LinkedIn profile headline should show your feature (who you are) vs benefit (what you can do for others).
Here are a few more things to consider when creating your winning headline courtesy of Judy Schramm:
- Include three or four keywords that represent what you do.
- Include three or four keywords others use when needing your services.
- Identify what decision-makers care about when they hire someone like you.
- Be specific.
- Use a human voice.
Avoid These in Your LinkedIn Profile Headline
But there are also words and phrases to eliminate in your LinkedIn profile headline says Hannah Morgan.
- There are mixed opinions about calling yourself a visionary, guru, expert, or rock star, so rather avoid them. (Other people get to call you a guru or a visionary – but not you!)
- “Best in class,” “top-performing” and other terms that compare you to other people.
- “Professional” is 12 letters long and says absolutely nothing. Eliminate this word. No one is ever going to search for it either.
- “Seeking next opportunity” sounds kind of desperate, doesn’t it? Why would someone care if you are looking for opportunities? Isn’t everyone?
- Don’t include your school, degree or current employer. This isn’t an absolute rule, but a strong recommendation. No one cares about this until they know what you can do.
Headline Examples To Get Your Creative Juices Flowing
A more descriptive header will get you noticed. Use these example to craft your own!
Copy writing artist transforming technical jargon from flat-line boring into a juicy novel-like page-turner
Former overweight food lover turned health nut coaching fellow foodies in the joys of the Paleo diet (YUM-O)
icon-linkedin-square After I crunch the accounting numbers and maximize your tax refund, I’ll make you a cup of (Company Name) green tea.
Does worry rule your investment strategy? As your financial adviser (at Company Name), my quest is monetary sanctuary.
I back up your data and darkest fears before Trojans (and their viruses) invade your business’s IT defenses!
You’ve got kids; (Company Name) has over 5,000 creative and educational toys, games, and puzzles in stock. Let’s play!
As graphic designer at (Company Name), I redraw the marketing primer on knockout (print and web) layouts, every day.
(Company Name) lures in prospecting eyeballs, clicks, and phone calls for your business via noninvasive marketing…
Social Media Expert driving successful campaigns on a shoestring budget. 800%+ ROI in the past 12 months.
20+ years of experience helping marketers meet their demand generation goals.
#1 Publicity Expert on Google, President, the Publicity Hound. Call & ask how I can help you with PR & social media
Wordsmith with proven ability to translate business objectives into communication strategies and tactics.
Quite possibly the only person on LinkedIn who isn’t a results-oriented team player with excellent interpersonal skills.
Helping Green-Snow Industry Companies Reach Management & Operational Excellence Through CLARITY│EXECUTION│GROWTH
PMP-certified project manager – Known for successfully leading multi-million dollar projects in developing countries.
Customer-focused pro who can program every robot in your manufacturing facility. Specializing in ABB, FANUC, and Kawasaki robots.
Tireless, caring Registered Nurse who helps pediatric cancer patients and their families feel at ease throughout treatment and recovery.
Reliable pet-sitter who will find out and report back to you exactly what your dog is up to when you’re not home.
Copywriter who knows how to craft web content that goes viral. Oh, and you’ll never beat me at Scrabble.
Consumer Marketing Expert with a focus on Strategy, Promotions, and Campaign Management.
Marketer | Analytical | Passion for Tech | I create winning products and marketing campaigns
Personal branding strategist providing business leaders with techniques to maximize their brand value for career success
13+ Yrs Accomplished Marketing & Business Development Executive | Technology, Social Media & SEO/ SEM Savvy | Team Leader
Transitioning strategy into execution. Business development, change management, human capital and operations consultant
Introductions, Relationship Building, Market Research and Lead Generation for Entrepreneurs
Author, Speaker, Entrepreneur, Consultant | NY Times Best Seller | “Book title” | Motivating & Inspiring Worldwide
CEO: Manage 3 software brands (Cloud-based, Desktop & iPad) to help SMBs be more professional
Helping organizations get more from their digital interaction
Debonair Developer, Cunning Creatologist, and Director of Covert Activities
No-Nonsense Online Business and Marketing Problem Solver
Story Guru, Experience Creator, The Mongoose you want under the house when the snake slithers by
Head honcho. We help household names sound more human – brand personality, tone of voice, training and writing.
Certified Professional Facilitator | Helping Teams to get from Chaos to Clarity
Value Focused, Commercially Astute CIO / IT Director with Extensive Global Experience
I’m a Growth Hacker. I help people grow and accelerate their businesses.
Healthcare executive: operational and financial performance improvement. Revenue growth and expense reduction.
Financial Solutions – Provide peace of mind to CEOs | Client got 8% margin growth = $513K | Construction-Roofing-Mfg | CEO CFO CPA
Increasing your sales by combining integrated media solutions with high precision targeting.
I work with organizations that want their teams to be more strategic, productive and profitable.
I’ve Helped 7 Companies Reach $1 Billion. Who wants to be #8?
I like to blow shit up. I am the Michael Bay of business.