These five LinkedIn profile headline writing formulas will help you craft a headline to standout from the sea of sameness on LinkedIn!
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5 LinkedIn Profile Headline Writing Formulas
Stuck on what to write? Here are five headline hacks to kick-start your creativity.
#1 – Career Focused Headline
This headline writing formula works for just about anyone but it is especially effective for career focused profiles:
[Title], [Company Name] | I help [avatar][benefit or result]
#2 – Expert Status Headline
Use this headline formula if you want to establish your expertise (even if you’re a budding expert):
[Keyword/subject matter expert area] who [does what] for [client, company, audience, project]. [Proof point]
#3 – Niche Specific Headline
Use this headline formula if you want to be found for one or two specific keywords/key phrases relevant to your industry:
[Keyword(s)] | [Your specific benefit or focus area]
#4 – Lead Magnet Headline
Are you in business development, sales or building your own company? This may be the headline formula for you:
[Attention-grabbing question] + [Who you are] + [who you help]. [Proof point]
[Attention-grabbing question] + [Free resource]
#5 – Mix and Match Headlines
Mix and match (creative) headlines don’t have a formula, but they’re included here because they’re incredibly effective when done well. If you choose this type, your headline should include: who you are, who you serve, how you benefit them and your personal style. For example:
Copy writing artist transforming technical jargon from flat-line boring into a juicy novel-like page-turner
Former overweight food lover turned health nut coaching fellow foodies in the joys of the Paleo diet (YUM-O)
For more examples, and tips see “57 LinkedIn Profile Headline Tips, Hacks, and Examples”