Email marketing is an extremely cost-effective marketing tool. Email campaigns can help you attract more qualified visitors to your website as well as turn them into loyal customers. It enables you to keep your customers updated with new product announcements, event invitations, industry updates and general news.
Having a solid portfolio of customer acquisition and retention campaigns is a critical component of any business. Without it you’re going to seriously struggle to grow your business in any kind of meaningful way. That said, one of the most difficult parts of scaling a business is figuring out which campaigns to use to acquire, nurture, and grow customers and how to integrate them into one dynamic system.
We follow a proven process to help you build a diversified portfolio of email marketing campaigns.
Step 1: Build a road map to eliminate threats and seize the opportunities
No two businesses are the same. What may be a threat to one may be an opportunity for another.
In this step we’ll help you plan out a road map to eliminate the threats and seize the opportunities for your business.
More specifically, we’ll look at your short and medium term goals, and we’ll create a sales and marketing road map to help you reach those goals.
We’ll do the donkey work of planning out your big milestones, and we’ll add ballpark cost estimates for each milestone.
Then we’ll walk you through the milestones and answer any questions you may have.
At the end of this step, you’ll have a road map with milestones and ballpark cost estimates. This will allow you to make an educated decision whether it’s worthwhile to move forward or not. Our goal is to bring clarity to this decision.
Please contact us to schedule a complimentary Road Map Session. We’ll need 30 – 45 minutes on your calendar.
Step 2: Build a master email marketing game plan
With the broad road map ironed out to guide the process we’ll embark on a series of collaborate sessions to design a portfolio of customer acquisition and retention campaigns for your business.
We’re fortunate to work with the coolest individuals, magazines, trade associations, landscapers, suppliers, e-commerce stores, service providers, and retailers in the green industry. You benefit from our 30+ years of green industry experience, as well as our dedication to staying on top of the best practices in customer acquisition strategies.
The entire purpose of this step is to make sure the master game plan will serve the goals of your organization, be it increasing revenue, membership, email signups, or creating efficiencies that save you time. We want your entire investment in the final campaign portfolio to be well utilized and for you to see a return.
When we’re done, we will have created a detailed game plan for achieving all the goals of the project (our proposal with pricing). You might think of this like hiring an architect to draw up the plans for a building. Once you have those plans and estimates, you can make a better decision on how and when to execute each campaign.
At the end of these sessions, you own the plans. We can then execute the plan for you, you can hire someone else to do it, or you can decide to do it yourself. Like Step 2, our goal is to bring clarity to this decision, but there’s no obligation on your part either way.
Step 3: Upgrade and build your email marketing assets
In this step we’ll help you upgrade and/or build out your website, social media platforms, and other email marketing assets as required by the master game plan.
You can either employ your own people to complete the work or we can do it for you. The choice is entirely yours. When you choose to use your own people we’ll do quality checks to ensure that the work they deliver meets the requirements of your game plan.
Step 4: Roll out campaigns
This is where the rubber meets the road. With the infrastructure and systems in place you can begin building, launching and scaling your portfolio of email marketing campaigns.
You’ll usually have at least one campaign for each of the following basic business growth engines:
- Acquire new leads and convert them into new customers.
- Nurture those leads that didn’t convert.
- Grow the relationship and revenue of existing customers. Where this isn’t feasible you’ll usually run referral campaigns.
Like Step 3, you can either use your own people to roll out campaigns, or we can do it for you.
Key Components of Email Marketing Campaigns
Cross Channel Automation Workflows
We are firm believers in automating as much of your email marketing as you possibly can. We can also incorporate text and web messages into your email campaigns.
We’ll create a signup form which you can publish on your website and integrate into your Facebook page. You can even collect signups from an iPad or laptop. We’ll also import and set up your existing list. And we’ll manage and maintain undeliverable emails, unsubscribes and spam complaints.
We’ll create a custom design to personalize your email campaigns. Once we receive the content you want to include in the campaign we’ll create a template based on your objectives and we’ll send it out to your subscribers.
Our email report tells you who are opening, clicking, and coming back for more. And our Google Analytics integration gives you advanced stats on how your email campaigns affect traffic to your website. Clear and concise graphs of your sending metrics will reveal how well your campaigns are achieving your email marketing goals.
- Robust email automation and workflows
- Responsive design layout that looks great on cell phones and tablets
- Existing subscriber list import and set up
- List and subscriber management
- Powerful campaign reporting
Please contact us to discuss the possibilities or to get a quote.