All ecommerce store owners and managers love traffic. It’s the lifeblood of the business.
The drag is that it’s difficult to figure out which traffic campaigns to invest in. Not to mention how difficult it can be to figure out which ones will scale well.
But what if it didn’t have to be that way?
What if you could set up a campaign and KNOW that it was going to drive traffic and perform right from the start.
That’s the idea behind this blog post – I’m sharing 33 of the best tactical ecommerce marketing strategies.
All you have to do is swipe and deploy in your business, then tweak as needed…
Then sit back and watch as highly engaged traffic comes to your store in waves.
Ready to get started?
Store Traffic Is A System
Ryan Deiss from Digital Marketer has been preaching that you must look at paid traffic as a SYSTEM.
This system is made up of multiple advertising campaigns that work hand-in-hand to acquire leads and sales for your business.
Every campaign has a specific objective… whether it’s to:
- Introduce your business to people in your market who have never heard of you before (awareness)
- Convert a site visitor to a lead (acquisition)
- Convert leads into first time buyers (activation)
- Sell more to your best customers (monetization)
These campaigns work together to build a relationship with prospects… to turn strangers into friends, friends into customers, customers into repeat buyers, and repeat buyers into raving fans.
The Three Traffic Temperatures
The reason why this traffic system is so successful is that it recognizes that not all traffic is created equal.
To use the analogy of a relationship: the chances of a successful marriage proposal on the first date is slim. You must first build a relationship before you pop the big question.
In ecommerce it works the same.
Cold Traffic: Strangers
This is the source of NEW business for your store. To grow, you have to introduce your business to total strangers.
Goals of Cold Traffic Campaigns
- Introduction/Awareness (Introduce your brand and establish credibility.)
- Pixelling (So that you can run ads to these people later)
- Segmentation (If they click on a blog post about vegetable gardening, we know that they’re not JUST interested in gardening, they’re specifically interested in growing their own food…. and we can make them a more relevant offer.)
Warm Traffic: Your Acquaintances
These are people who you’ve introduced yourself to and they’ve shown interest in return.
They could be:
- Leads that opted-in to your email list (that you’ve uploaded to a traffic platform).
- People who have visited your website (and you pixeled them!).
- Facebook fans, Twitter followers, YouTube channel subscribers, etc.
Goals of Warm Traffic Campaigns
- Generate Leads
- Low-Dollar Sales (Convert leads or interested people into low-dollar, Tripwire buyers… and hopefully they’ll take the upsell, too!)
Hot Traffic: Your Customers and Clients
These are people who have bought something from you.
A customer is someone who’ve bought from you once. They’ve already committed
A client is someone who’ve bought more than once.They know you really, really well.
Goals of Hot Traffic Campaigns
- High-Dollar Sales (get them to buy another product or to buy more frequently).
- Re-Activation (remind a customer/client who hasn’t purchased in a while that you still exist… or see if they’re interested in a product that’s different from what they purchased).
For a more detailed description of traffic temperature read this article on the Digital Marketer blog.
The Ecommerce Marketing Strategy Flowchart
The flowchart gives you a big picture view of how the different tactical traffic campaigns work together as a system. I’ve used colour to identify the different traffic temperature.
View and download the flowchart. No email required.
The Ecommerce Marketing Strategy Checklist
The checklist lists 33 tactical game plans used by ecommerce store owners and managers. It’s divided into three sections:
Within each section you’ll find 11 tactical game plans you can deploy in your business.
View and download the checklist. No email required.
Need help with expanding your traffic campaign portfolio?
Just get in touch. We’d love to help you take your ecommerce store to the next level.