In today’s highly competitive business landscape it’s becoming extremely difficult to standout in the market place and get your business in front of key decision makers. For starters, the old traditional methods of marketing a business are not as effective as they used to be; even if you have a bottomless marketing spend.
But even if you’re using modern SMarketing methods the amount of noise and distractions online are just so overwhelming that it’s becoming very hard to be seen and heard.
Even on LinkedIn, which is without any doubt one of the most powerful SMarketing platforms if you want to be seen and heard, it’s becoming harder to stand out from the crowd.
LinkedIn realized this and just rolled out it’s largest desktop redesign ever, fighting the good fight against distraction.
The five articles below will help you tap into this redesign. And they’ll help you standout from the sea of sameness which will help you form new partnerships, get new clients and connect with more media.
LinkedIn Just Rolled Out A Redesign—Here’s How To Clean Up Your Profile
By Erica Breuer on Fast Company
With its largest desktop redesign ever, LinkedIn is fighting the good fight against distraction. The 2017 updates make for less clutter across the platform and a more focused experience on every front, especially your personal profile.
But, much like a garage full of junk, sprucing things up only makes a real difference if you get rid of all the random junk that’s just taking up space.
With that in mind, here are four cuts your LinkedIn profile needs to take these changes to the next level—and show off the parts of your personal brand that really matter.
7-Step Checklist to Refresh Your LinkedIn Profile
By Viveka von Rosen on Social Media Examiner
Wondering if your LinkedIn profile is up to date?
When was the last time you reviewed your LinkedIn information?
Reviewing your LinkedIn presence on a regular basis ensures that you add new accomplishments and get rid of irrelevant information.
In this article, you’ll discover seven easy ways to get your LinkedIn presence ready for the new year.
How to Make Your LinkedIn Profile 20x More Appealing, According to Science
By Jon Nemo on Inc
If you want to win new business online, especially on LinkedIn, you have to go back to an era before computers (let alone the Internet and social media) even existed.
For as long as human beings have been alive and doing business together, people have often decided who to give their trust, affection and money to based on some rather simple (and, some would argue, shallow) factors, including one’s personal appearance and dress.
Love it or hate it, this is the truth about how business often gets done in-person and online.
This is especially true on LinkedIn, where personal appearance matters far more than you might think.
Ten Mistakes That Are Killing Your LinkedIn Profile
By Liz Ryan from Forbes
Your LinkedIn profile is your online billboard. Before LinkedIn arrived on the scene in 2003, a lot of people built and maintained personal websites that showcased their professional accomplishments. We don’t need personal websites anymore because you can use LinkedIn for the same purpose. Who would ever find your personal website?
Everyone can find you on LinkedIn! The more connections you have, the more visible your profile will be. The more followers you have on LinkedIn, ditto.
Here are 10 brand-damaging mistakes that will kill your LinkedIn profile’s effectiveness whether you are job-hunting, looking to build your business or just looking to grow your network and your credibility.
This Is What Recruiters Are Looking For On Your LinkedIn Profile
By Gwen Moran from Fast Company
When you’re looking for a job, your LinkedIn profile is a 24/7 information resource for the recruiters who are looking for talent. In fact, in the Jobvite 2016 Recruiter Nation Report, 87% of recruiters find LinkedIn most effective when vetting candidates during the hiring process.
But what really catches a recruiter’s eye when they’re scrolling through your profile? Here, several weighed in about profiles that make them reach out—or recoil.